Damaged Bridge Supply Chain Challenge

The bridge pictured has a huge section of roadway missing making it impassable and also making it a metaphor for supply chain disruption. But this damaged bridge photo is potentially about a lot more than interruptions in the supply chain, it can also represent communications failure, down networks, and even shoddy construction. In the image we are looking up from below the structure, something that lends  more power and drama to the image. This photo has been engineered to work in square, vertical and horizontal formats with copy space.

Bridges, Transportation Challenges And Network Failures

A broken bridge represents such diverse concepts as transportation challenges and network failures. Bridges have an inherent drama and impact to them as well as iconic symbolism that is rooted deep in our collective subconscious making them ideal for use in visual representations of concepts for use in both advertising and editorial communications. Such familiar terms as "Bridging the Gap", and "Water Under the Bridge" have become ingrained in us and make us predisposed to recognize and embrace the symbology and messages of bridges used in visual communications.

Bridges, Connection And The Way Forward

Bridges are all about connections. They link us together facilitating cooperation, communication and teamwork. They make the way forward possible. They are not just vital for business and commerce, they are also one of the most important symbols for success in business and commerce as they join disparate elements, facilitate trade and travel, and foster larger and more intimate communities.