Heads In The Clouds

Two businessmen stand in a corporate lobby with their heads in a cloud while a businesswoman stands nearby obviously annoyed by the two clueless men. This image is a metaphor for several concepts including lack of vision or clarity. The image can be seen as a commentary on the inefficiencies of big business, the Peter Principle, and false confidence.

Cloud Communications

In another interpretation of this image the individuals can be seen as tapping in to the "cloud" to access information. In that case the woman is being excluded by the "Old Boys Club", or perhaps she is not open to technological advances in communications. One of the great things about this picture is its versatility. Depending on the headline and body copy the image can be a visual representation of countless situations and ideas. Further enhancing the flexibility of the photo for advertising and editorial uses is the ease with which the image can be cropped to square, horizontal or vertical with ample copy space for any headlines and text. Part of the success of any IT solutions include appropriate training and support services.

Teamwork And Communications

This image is an example of teamwork gone astray. The two men have joined each other "in the cloud" excluding their female colleague. The three business people, as judged by their body positions, are in a meeting together. The two men are oblivious to their exclusion of the woman as they engage in conversation with their heads obscured by the clouds. They stand in a wood-paneled high-end corporate reception area or lobby in what appears to be the offices of a large global business.

Failings of Communications Technology

This is an image about the failings and shortcomings of communications technology. Just because the "cloud" is available does not automatically solve communications challenges. Access can be denied or potential beneficiaries can fail to understand the intricacies of technological advances rendering networks, broadband capacity and the Internet irrelevant.